Great storytelling is surprising. When we watch an excellent movie, see a compelling play, or read a great book, the best ones have events that we don't see coming. In fact, one of my favorite reactions to anything I watch, listen to, or read is, "WHAT?! That came out of nowhere!"
When you use a well-told story to lead an audience towards a big reveal in your presentation, you help them question their own assumptions; especially useful if you're presenting for an audience who might not be on your side. Storytelling not only gets you closer to your audience and your goals for them, but also gives you a means to build intrigue for an important revelation.
In order to bring the element of surprise to your business storytelling, there are a few steps you can follow to build something your audience will never see coming. Have you tried any of the following? If not, give these a go during your story development: