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insights on communication skills

Insights on Communication Skills and Relationship Building

Pick the Right Story: Storytelling for Business

Posted by Blog Tipster

March 29, 2018

A great story is only half the battle. This is because a great story might not be the right story for every situation, presentation, or meeting. 

Here are some quick tips to help you pick the right story:

1. The "that reminds me..." test: Good, universal stories have themes that everyone can relate to, even if they haven't experienced exactly what you have. When you're working on a story for a major event or presentation, enlist some colleagues and give them a quick overview. A good sign that you're on the right track is if someone else says, "That reminds me of the time that I...." You'd be surprised that the story of your first successful pitch might remind someone of their first day of college, the birth of their child, their first hole-in-one. What matters is the large, universal theme.

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Topics: Business Storytelling

How to Bring the Element of Surprise to Your Business Storytelling

Posted by Bridget Beirne

July 28, 2017

 

Great storytelling is surprising. When we watch an excellent movie, see a compelling play, or read a great book, the best ones have events that we don't see coming. In fact, one of my favorite reactions to anything I watch, listen to, or read is, "WHAT?! That came out of nowhere!"

When you use a well-told story to lead an audience towards a big reveal in your presentation, you help them question their own assumptions; especially useful if you're presenting for an audience who might not be on your side. Storytelling not only gets you closer to your audience and your goals for them, but also gives you a means to build intrigue for an important revelation.

In order to bring the element of surprise to your business storytelling, there are a few steps you can follow to build something your audience will never see coming. Have you tried any of the following? If not, give these a go during your story development:

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Topics: Business Storytelling

Why the Idea of Storytelling for Business Might Be Freaking You Out

Posted by Bridget Beirne

June 4, 2016

bridget-beirne-1.pngFans of TED Talks, or just of excellent presenting in general, embrace the idea of storytelling for business. They see how valuable it is in a presentation, sales pitch, demo, or meeting. But there are folks out there that seem to be genuinely freaked out by it. 

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Topics: Business Storytelling

A Brief "Why" and "How" of Storytelling in Business

Posted by Kerri Garbis

May 20, 2016

kerri-garbis-1.pngThis post from Kerri originally appeared on the Puffingston blog. We collaborated with presentation design expert (and Puffingston founder) Luke Goetting to bring you "Visual Storytelling for Sales Succes", the first webinar in our "Ask an Expert!" series. If you missed the original broadcast, you can find it here

As humans, we love stories. It's the reason why we freak out over the latest episode of Game of Thrones, why we keep a large collection of music that speaks to us, why we'd be willing to shell out the big bucks to see Hamilton. We want to hear a good story, well told.

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Topics: Business Storytelling

Wise Up Your Corporate Presentation with These 5 Messaging Musts

Posted by Bridget Beirne

November 18, 2015

bridget-beirne-1.png"I hope that someone gets my message in a bottle..." When you approach your corporate presentations, what are you thinking? Are you actively trying to bring meaning to your message in the strongest way possible, or are you tossing out your facts and figures with as little hope of getting a response as The Police had in their classic tune?

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Topics: Business Storytelling, Presentation Skills Training, Business Communication Skills