A great story is only half the battle. This is because a great story might not be the right story for every situation, presentation, or meeting.
Here are some quick tips to help you pick the right story:
1. The "that reminds me..." test: Good, universal stories have themes that everyone can relate to, even if they haven't experienced exactly what you have. When you're working on a story for a major event or presentation, enlist some colleagues and give them a quick overview. A good sign that you're on the right track is if someone else says, "That reminds me of the time that I...." You'd be surprised that the story of your first successful pitch might remind someone of their first day of college, the birth of their child, their first hole-in-one. What matters is the large, universal theme.