Presentation
presentation skills training
      business writing
      Presentation Ideas Presentation Skills

      WRITING FOR BUSINESS

      Good business writing is an essential, portable skill. It saves time, builds professional credibility, and enhances company image. Your writing should communicate ideas, information, and instructions concisely and clearly.

      • writing for business
      • business writing

      AIDA is a marketing acronym that’s useful for crafting powerful business communications: 

      •   Attention
      •   Interest
      •   Desire
      •   Action

      Ovation Communication’s customizable Written Communication program uses AIDA concepts to make all of your business writing engaging and effective.

       

      Attention

      State your point succinctly. Make your subject easy to perceive.

      Interest

      Once you’ve secured initial attention, maintain momentum by focusing on relevant details.

      Desire

      Explain why your communication matters to the reader.

      Action

      Specify a call to action.

      BENEFITS

      •   Establish a professional writing voice.
      •   Think critically.
      •   Compose concise, engaging business prose.